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William Rees invented the phrase ecological footprint:
"mainstream governments" and corporations won't make "fundamental ... changes."
BP Oil once tried to use the "footprint" idea - to blame consumers.
But BP was careful never to suggest a boycott.
Rees thinks the footprint idea "can still be useful," if "reclaimed" from "oil companies."

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"Short car trips ... use a shocking amount of energy."
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The U.S. F.E.RC. approves permits for fossil-fuel facilities based upon citizen's "need".
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"Need" means how often you and I purchase the polluting product.
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"Odds are that your
biggest single source
of ghg emissions
... is air travel."
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"Every time we
shop we're voting
with our wallet."
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of gasoline or jet fuel
creates over 20 pounds
of carbon dioxide".
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On average, the better-off you are, the more personal pollution you can prevent.
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What is your fair share?
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Try your hand at the pollution footprint budget game?
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Scientist Peter Kalmus wrote:
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“Burning fossil-fuels should be unacceptable socially … burning fossil-fuels harms others.”
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“If you're a climate activist … why would you want to ... [burn] more fossil-fuels?"
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Project Drawdown came up with a quiz about greenhouse pollution. Test your knowledge?
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Our news media routinely describe global warming as a creature that bothers us,
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rather than as an atmospheric condition which we create.
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"Every energy reduction we ... make is a gift to ... all life on Earth."
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